New California tool can stop brokers from selling your personal online data. Here’s how
Los Angeles Times
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06/01/2026
California's Privacy Protection Agency has launched its new Delete Request and Opt-out Platform (DROP), which allows residents to demand all registered data brokers delete their personal information in a single request. This data— Social Security numbers, income, political preferences, and so on—is used to profile people for decisions about credit, employment, and housing. This incredible achievement builds upon years of advocacy and legislation. What's remarkable isn't just the data privacy right itself; it’s the accessibility of this tool, which puts citizens in control of their data with unprecedented ease. DROP's one-stop approach to exercising data rights serves as an important model for other jurisdictions worldwide—even those with stronger privacy laws on the books.