Research: What China’s AI Agents Reveal About the Future of Commerce
Harvard Business Review
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17/04/2026
As the use of agents in e-commerce grows, a new concept is emerging: machine-readable trust. Up until now, commercial platforms have been optimizing for human engagement. But to gain traction with agents, which will be executing the first round of filter and selection, successful platforms will be those that demonstrate reliable fulfillment, consistent service, and responsive exception handling, and possess transparent policies and high-quality structured data. The platforms that create "transaction-grade governance”, that is, explicit permissions, audit trails, reversible actions, escalation paths, and clear liability boundaries across partners, will be the ones that earn “trust at scale.” This sounds a lot like transparency to me. Could agentic commerce bring about a win-win in digital trust for companies and consumers alike?