Menstrual tracking app data is a ‘gold mine’ for advertisers that risks women’s safety – report
University of Cambridge
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11/06/2025
Cycle tracking apps are not only helpful for those trying to conceive, but also serve as important tools for keeping track of one’s general reproductive health. As this article discusses, however, such tools can quickly become a double-edged sword due to the high value of the data they collect, which can potentially end up in the wrong hands via the data market. Therefore, as with other health-related apps, it is critical to inform oneself and choose privacy-friendly alternatives.